AI is a very useful tool for analytical and administrative tasks, however its growing use in creative work is actively harmful to small businesses, and as a result, we have made a pledge to not use it for anything creative at Ruxstons.

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For Ruxstons, rejecting AI in creative roles is therefore not anti-technology, but a deliberate decision to protect authenticity, human talent, and the long-term ability to build something genuinely distinctive.  Remaining AI Free upholds our (human-run-business) core values of:

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Quality

Authenticity

Natural

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By producing generic writing or graphic design, AI strips away originality and creative thought, which are precisely the tools smaller businesses rely on to compete with large businesses.

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Creativity is core problem-solving skill, rooted in human judgement, outsourcing this to AI will ultimately stunt creativity in your team and cause you to fall behind large businesses, who already hold numerous advantages that only creative judgement will allow small businesses to catch up. Using AI creatively, locks in a large business's advantage.