People looking to avoid sugar can now go back to enjoying some truly great strawberry jam. No added sugar for many years has led to a compromise in quality and taste however people need not worry when buying this strawberry jam as it really does taste amazing and it is hard to truly tell the difference.
 
Strictly Fruit is a no added sugar range of Jam made by Waterhouse Fayre.
Waterhouse Fayre uses a sugar substitute called Zùsto which whilst very similar in sweetness to table sugar is derived from corn and chicory fibres.  Zùsto has considerably fewer calories than sugar, according to some studies less than 75%, and has a low glycemic index making it suitable for a lot of diabetic customers. It has similar properties to sugar however so unlike other natural sweetness the texture and taste remain similar.